Mezcla Audaz
November 2025
Packaging and Branding Design
Collaborative Project
Illustration
How can a coffee brand reflect the vibrant, modernist architecture of Mexico City while remaining functional, legible, and appealing in a competitive retail environment?
Working collaboratively, we developed a branding and packaging system inspired by Luis Barragán’s architectural language, translating bold color, geometric form, and material texture into expressive packaging. Iterative design and print testing ensured clarity, contrast, and tactile impact across tins, cups, and retail displays.
The resulting system creates a cohesive brand experience that channels Mexico City’s architectural spirit, elevates the coffee packaging above competitors on crowded shelves, and provides a vibrant, tactile identity that could attract design-conscious consumers and strengthen brand recognition.
View Project Slide Deck