Modern Herbalist

November 2025Packaging Design
Creative Director
The wellness market is saturated with tea brands that either lean too clinical or too bohemian. The challenge was to design a brand that could hold both modernity and tradition without sacrificing either.

I grounded the identity in a contemporary apothecary visual language — pairing crisp tea farm photography, minimalist packaging, and expressive typography to communicate transparency, quality, and modern plant-based wellness.

The clean, sophisticated packaging system is designed to stand apart from traditional tea boxes on crowded grocery shelves, appealing to consumers seeking a modern, wellness-driven brand.