Nosh
June 2025Publication Design
Illustration
Creative Direction
Cultural food traditions often lose their everyday meaning over time, especially for younger generations who may feel disconnected from the language and rituals surrounding them.
The challenge was to create an editorial publication that could make that culture feel intimate and alive for readers who grew up with it, and inviting for those who didn't. Food is one of the most accessible ways people reconnect with heritage, especially when paired with storytelling, humor,
and familiar visual cues.
I designed Nosh as a warm, nostalgic zine drawing from deli signage,
vintage print ephemera, and Yiddish vocabulary, pairing playful typography with illustrated graphic elements to encode cultural memory directly into
the format.
The publication creates an entry point that is both deeply particular and broadly resonant, transforming familiar cultural moments into an editorial storytelling experience that celebrates tradition while making it visually engaging, approachable, and educational for contemporary readers.