Red Hub
February 2025
Branding and Logo Design
Creative Director
Illustration
Furniture brands often showcase products that look modern or sleek but lack true innovation, craftsmanship, or character.
The challenge was to create a bold visual identity that communicates confident individuality and the brand’s design philosophy.
The name Red Hub combines two ideas: “Red,” inspired by “the unexpected red theory” — that a bold red accent can energize a space and elevate its aesthetic, and “Hub,” symbolizing a place for activity, gathering, and community.
I created a conceptual identity centered on clarity, confidence, and experimentation. A stacked geometric lettermark references furniture structure while functioning as both a wordmark and flexible visual symbol across applications.
The resulting identity establishes Red Hub as a design-forward furniture brand with a recognizable, adaptable visual language that appeals to buyers who view their interiors as a form of self-expression.
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